Big Nerd Ranch Content Strategy Case Study
Big Nerd Ranch has been known primarily as a developer training powerhouse since 2001. From ~2015, they’d looked to move into the software development and digital product development spaces.
Challenge
When I joined in 2019 BNR had not made many inroads into the Digital Product Development space. We were not ranking on search, we needed more visitors to the website, and we needed more quality conversions. We also had a tight budget and couldn’t afford to go all in on paid search.
Solution
In lieu of a paid campaign, I created a content strategy that focused on the terms “digital product development agency” and “digital product development.” I led the creation of a pillar content strategy, social posts, and SEO optimization.
Outcome
In six months, we achieved the featured snippet (rank zero) in Google for the term “digital product development.” This was done through 100% organic SEO (on-page copy, blogs, and social posts).
Results
+111%
increase in site traffic
+24%
increase in content-driven traffic
+82%
increase in clicks
+73%
increase in impressions
The Work
I created a pillar strategy around digital product development that included blogs and associated social posts. I ideated and wrote six blogs and countless posts.
